BIG FLY COMMUNICATIONS
The Word Ninja Crafts Your Message for Maximum Impact
Photo by James Lewis on Unsplash
30 Years of Strategic Messaging
Is your web copy drab or AI-impersonal, your blog unread, your marketing message convoluted?
Crafting a strategic message and positioning your company aren’t easy – unless you’re a storytelling ninja like Barry.
He combines an experienced marketing eye with a unique flair for manipulating words. He cuts through the jibber-jabber and gets to the heart of the message.
Barry has 30 years’ experience with every kind of content creation you might need. Video? Yup! Ad copy? Lots. Marketing materials? Hundreds. Books? He’s written six.
Contact Barry at gobigfly@gmail.com or call 843-860-4845 to set up a meeting. Find out how he can transform your business with the power of spectacular content.
Strategic Solutions
for Your Business
Words and I are having an affair. Anaphora, synecdoche or onomatopoeia, it doesn't matter; I revel in their majesty. Let me wrangle those words for you. I’ll brandish a muscular verb, canoodle with a brash adjective or even ride side-saddle atop a stately noun, just for your benefit.
Strategic Messaging
Crafting the core narrative of your business with precision, ensuring every word aligns with your long-term vision and market position.
Blogs and
Website Copy
Developing compelling, brand-reinforcing copy that jangles readers' neurons and inspires action.
Content of All Types
Opinion pieces, company profiles, ad copy, video narration, white papers, case statements, and more.
I work with a digital agency to bring you the full array of marketing services in addition to my marketing-savvy content creation.
Sample Work of a Word Ninja
Click the images to read more about these projects.
Case Study / Corporate
You’re a regular Joe, not some fancy pants artiste who plays cricket and denounces others for being imma-toor. You consume regular coffee drinks because they taste good... Published in a now-defunct online business website.
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Photo by Nathan Dumlao on Unsplash
Feature Article / Medical
With a career marked by accomplishment and international recognition, George summited the field of medical science with FDA-approved treatments. Published in the magazine of the Medical University of South Carolina.
Photo by Lucas Vasques on Unsplash
Narrative / Human Interest
This is one tough, hard-nosed family, right? “Hahaha,” their friends are now all saying. If the Winthrops were any cuter they would be walking the grounds at Disney World hugging all the kids. Published in Lowcountry Paws.
News Release / Non-Profit
You and the kids have trouble staying up until midnight. Champagne makes your nose itch. You’ve seen the ball drop a gazillion times... Strategic news release for United Way-sponsored run.
Writing Nuggets
- Wasps do it. Yellow jackets and bees do it. Even hornets in the trees do it. But that’s not the sting of love you’re feeling.
- Prohibition in 1920: Cases of cirrhosis plummet. Cases of moonshine proliferate.
- If your idea of hiking is a sweaty clamber to a mountain peak with sweeping valley views, dude, your GPS is broken. This is the Lowcountry.
- Coonhounds are kings of the olfactory. Bred to track quarry, they are sometimes described as noses with dogs attached.
A Brief History of a Word Ninja
Words and images have been Barry Waldman’s weapons of choice since he broadcast the NCAA soccer championships on the radio his junior year of college.
With 30 years of work in journalism, public relations and marketing under his belt, Barry struck out on his own to focus on content creation in 2015 after 17 years as VP for Communications at United Way.
A native of New York City, Barry graduated from Columbia University with a bachelor’s degree in economics and psychology, and a master’s in journalism.
For a decade he served as a radio news director, a business newspaper reporter, and the Capitol correspondent for the Associated Press Radio Network from the New York State Capitol.
A Big Brother, a human rights advocate and a builder of houses with Habitat for Humanity, Barry has volunteered at a crisis hotline and is on his 16th gallon of blood donations. Known for warping young minds at the College of Charleston, he teaches acclaimed PR, marketing, public speaking and writing courses and has been named Adjunct Professor of the Year multiple times.
Barry and his wife Michelle are owned by a cat named Elmo who allows them to live with her in a house in Charleston, SC. Barry bats left-handed, throws right-handed, and is – at 5’9”, 160 pounds – the proud champion of a statewide lumberjacking competition. No, really.
Let’s put our heads together
gobigfly@gmail.com
1.843.860.4845
Charleston, SC and the world.